From custom design to a curated collection of unique designers, Savvy+Sand embody Creative Diamond Engagement Rings and Jewellery.

Savvy+Sand is an independent, family-owned fine jeweller, founded by brothers Saveet and Sandeep Babber.

The family has been designing and handcrafting jewellery for the past four generations, with roots in India, Africa and Europe.

We specialise in signature, one-of-a-kind designs, exploring new diamond cuts and settings as well as designer engagement rings and statement jewellery.

We also have incredible designers in our portfolio. Verragio, Danhov and Erika Winters, to name but a few – independent but world-renowned engagement ring designers –  have chosen us as their exclusive partner outside the United States.

We set ourselves apart by not only offering what others cannot, but also through our bespoke, creative and custom styles.

Our Philosophy

Everyone is different and each relationship is special; with the benefits of traditional craftsmanship with modern design ethos possibilities, the ring you wear can reflect this.

We offer the design and creation of totally unique individual engagement rings and jewellery with a commitment to help you express your own story, in your own way, for your own jewellery. We achieve this with design expertise, handcrafted precision, and the highest quality diamonds and gems that are ethically sourced and hand selected to a strict criteria by our qualified gemologists.




And there’s still a place, in the modern world, for the timeless courtesies of personal attention, service – and a thoughtful, creative, response to all designer briefs.

“All our bespoke rings and jewellery are handmade.”

We design and handcraft exclusive customised jewellery: whatever you wish – engagement rings, wedding rings, a necklace, or earrings – we will make something beautiful even more precious to you. Pieces are designed to suit your style, personality and budget.

All our bespoke rings and jewellery are handmade. Unusually compared to other jewellers, we do not use CAD (computer aided design), or employ casts for designs.

It means we can design pieces other jewellers cannot. This service is complimentary and provided here. There are no minimum requirements.







Our design process, a creative collaboration with you, should be as exciting and fun as the end result.

“Our design process is a collaborative approach with you”

After we have taken your brief one of our jewellery designer artists draws up a sketch of your ring. This acts a visual reference point for your unique design. From there the actual process of making your design come alive can progress.

We can also re-model your existing jewellery into something new. We can design and create pieces to compliment your existing jewellery – if you wish to have a wedding band fit flush with your engagement ring, for example.

We design in state-of- the- art workshops, using a combination of cutting-edge technology and age- old craftsmanship.

Featured ring – Pear Cut Vintage Illumia




Nestled on New Bond Street, Mayfair, our new consultative boutique has been designed as a sleek residence – an inviting space with soaring ceilings and sumptuous finishes.

Our artistic and bespoke bridal diamond jewellery collections and exclusive collaborations with renowned designers are presented, as well as our diamond expertise. An extensive – often rarefied – range from natural white diamonds to fancy yellow, green and pink diamonds. 

Make An Appointment


We are passionate about providing the best in innovative design and quality. We remain family-owned and run, with a team of directors who are entrepreneurial, people-focused and fully involved in the business.

We’re always on the lookout for the best people to join our dynamic, dedicated and creative team and who will aim for excellence in everything they do. Savvy+Sand aspire to honesty and trustworthiness, and we employ like-minded people who share our values of integrity, drive, passion and commitment.

To be part of the team that is leading the way in creative jewellery please send us your CV to careers@savvysand.com